With over a decade of experience in the marketing and influencer field, the founder of The Beare Collective brings unparalleled expertise to the table. Her extensive background encompasses both sides of the spectrum: years as an influencer and content creator herself and as a strategic creative brand expert. Additionally, her 10+ years as a DJ in the entertainment world further enrich her understanding of the industry's intricacies.

Throughout her career, she has witnessed firsthand the challenges brands encounter when collaborating with influencers, as well as the obstacles influencers face in working with brands. She firmly believes that influencers and talent deserve greater protection to ensure they receive fair compensation for their content, promotion, and performance. Equally, brands must have confidence that the talent they engage will perform according to the brief, deliver high-quality content, and meet deadlines consistently.

The Beare Collective is founded on these principles. It aims to provide a hands-on approach to managing talent and serving clients, ensuring satisfaction on both ends. By fostering a supportive environment where influencers can thrive, and brands can trust in reliable performance, The Beare Collective is dedicated to elevating the standards of content creation and brand partnerships to the highest level.